Branding is a marketing technique that has been around for at least a couple of centuries. Although we didn’t have websites and apps back in the 1800s, logos on products, letterheads, newspaper ads, etc. were used to brand a business. Even those businesses knew the importance of branding and how it helped them be successful. So, let’s take a page from their playbook, put the concept of branding into our millennia, and look at the importance of branding for mobile apps.
Imagine you are on your computer, browsing through Amazon’s website so you can purchase a last-minute birthday present. You place an order, then head out the door for work. Later in the day, you want to check to see if the item has shipped yet. So, you pull out your mobile phone, pull up Amazon’s app, and then proceed to check your order status in the app. Now, pause that thought. How did you know which app was Amazon’s on your phone? Its logo! You automatically associated that “A” with Amazon and knew it was the correct app icon.
Branding is meant to pull everything together, so you can be easily recognized by the public. This includes your signage, gear, websites, AND mobile apps. You need your mobile app to look and feel like a part of your main business. Think of your app as your business’ child: It may look different, but it carries the same last name (brand) as your business. Brand your app with your logo to make it easily recognizable by users.
Here are five reasons to scale up and take your business to the next level with a branded app!
1. Stand Out in a Crowd
These days, it’s tough to stand out in a crowd, whether you’re vying for your customer’s attention online or offline. A website alone isn’t enough to make it in a competitive market, since that’s the new standard. In fact, studies show 68% of mobile users report they primarily engage with brands through mobile apps. To raise the bar and break away from the packed market, you’ve got to differentiate your business. Because branded apps are still relatively rare for smaller businesses, having one gives you the opportunity to get ahead of the competition and really stand out!
2. Stay Visible to Your Clients and Build Your Brand
Because modern consumers shop for local services online, chances are, your business is listed on several channels. While multiple listings make you discoverable, the flipside is an increasing difficulty standing out. Branded apps empower you to present your services more persuasively. Users will think of your business every time they see your brand icon their home screen. But the greatest advantage is having the user’s undivided attention. That means every in-app action is a chance to foster a relationship with your clients, thus building your brand.
3. Get More Customer Engagement
Mobile device users are already accustomed to downloading an app to unlock exclusive features, discounts, content, or benefits. That’s great news for you! Offering a convenient way to access your services is a great way to get your customers to download your app. But the keystone of its success is your ability to engage with customers in a way that builds their relationship with your brand.
4. Market Directly
Think of the internet as a loud party where you’re trying to have a conversation with a customer. A branded app takes you to a quieter room of the party, where instead of shouting words that get lost in the noise of the party, they can hear what you’re saying. Equally, you can focus on the conversation and listen to what your customer is telling you, too. With a branded app, you cut down on the “internet noise” and are better able to message directly to customers with an open line of communication. Easier really is more effective!
5. Boost Loyalty
The greatest advantage of a branded app is its intrinsic loyalty-building potential. With a branded app, you treat customers to the concierge experience, making every guest feel like a VIP. With an app that lets them navigate different aspects of your business and manage their customer profile, you strengthen their brand affinity. Additionally, apps connect the digital realm to the real world where you serve customers. This gives you the opportunity to connect with customers, focusing on retention, loyalty, and the ongoing value of their business.
These are just a few reasons that illustrate the importance of having a branded mobile app. Without a brand to pull all components of your business together, you are left with a disconnected, unorganized mess. And you know what? This mess is easily perceived by the public.
If you want to show the public that you are an organized, professional company, then brand all of the ways you interact with the masses. This includes physical letters, advertisements, emails, websites, apps, and so much more. Branding is such a large component contributing to an app’s success, so don’t miss out on giving your app its best chance!
Click here to learn how iClassPro can help your business scale up with a branded app.