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On Deck: Your Most Successful All Star Cheer Season Yet!

The countdown to the 2025-2026 All Star Cheer season is on! Are you ready to attract top athletes, keep families engaged, and run your smoothest season yet?   


Now is the time to set your All Star cheer gym up for success! With the right strategies in place, you can attract new athletes, retain current families, and create an unforgettable season. Let iClassPro guide you in preparing for your All Star cheer season!   


This guide highlights essential tips every All Star cheer program needs to prepare for the season ahead. Craft an effective cheer parent packet, from automating registrations to optimizing your website and more. Preparing now will help ensure your program becomes a champion of All Star cheer next season!   


Laptop showing analytics locations

Preparing your All Star Packet for 2025-2026 

Parents are making decisions about next season NOW. Does your program stand out? Your All Star parent packet isn’t just an informational guide—it’s your gym’s first impression. What will families think when they see yours? Your packet should give families the essential details they need to confidently choose your program. Keep it simple, engaging, and easy to navigate. 


Convey the Key Information

Families who are new to All Star Cheer will have questions. Your packet should provide clear answers upfront, so they do not go looking elsewhere. Your All Star parent packet should remove any uncertainties and make choosing your gym a no-brainer. 

Three Stars

General Program Level Explanations – Clearly define each program, like FUNdamentals, Novice, Prep, Elite, and Stunt. Outline the different skill levels to help families see where their athlete fits best.  



Paper with dollar sign

Cost Comparisons – Clearly communicate the pricing differences for each program, allowing families to make informed choices.

 

Airplane and clouds

Travel Commitments – Highlight the travel expectations for each program, whether local, regional, or national. 



Calendar

Competition and Important Dates – Provide a calendar of competition dates and non-negotiable commitments. 



Packet of Papers

Tryout Information – Outline the All Star cheer tryouts process. Include tryout dates, requirements, and expectations to help parents and athletes prepare ahead of time for team placement.   


Call to Action – Encourage families to visit your website. There, they can share their contact information to access the packet. This will help you maintain strong lead generation.  



Engage with Customers Through Automation

Are you using automated emails and texts to nurture leads and encourage sign-ups? A well-planned campaign can keep your cheer gym top-of-mind while guiding families from interest to enrollment. 


  • Send a welcome email to families and potential athletes upon sign-up with Autopilot marketing automation 
  • Share success stories and customer reviews from current athletes and families on your Integrated Website 
  • Provide email and SMS/text reminders about key dates and deadlines 
  • Automate follow-ups to ensure they complete registration 


Build a Smart Enrollment Strategy

What if you could fill your All Star cheer roster faster than ever before? Plan ahead so that when your packet is released, your automations take care of the rest. 


  • Tiered Pricing for Early Sign-Ups – Offer incentives for families who register early. 
  • Simple Sign-Up Process – Make sure your sign-up link is visible and easy to complete. 
  • Prioritize Returning Families – Most of your current athletes already know if they are cheering next season, so make their re-enrollment as seamless as possible. 


How to Make Your Cheer Gym's Website Stand Out

Your website is often the first impression families have of your gym. Does it showcase the energy and professionalism of your All Star program?  With an iClassPro Integrated Website, you can streamline enrollments, showcase your program, and provide an excellent customer experience.   

Key Website Essentials

  1. A Strong Online Presence – Ask yourself the following questions: Is your website updated regularly? Does it provide fresh, engaging content? Is it easy to navigate? 
  2. Landing Pages for Each Program – Keep it simple yet informative. If you have multiple programs, consider separate landing pages for each one. 
  3. Frequent Updates for SEO – Search engines prioritize active websites. Update your site every couple of weeks to stay visible. 
  4. Parent Portal Access – Ensure parents can easily find, log in, and manage their athlete’s account. 


Branded Mobile App: Stand Out from Your Competition

Is your All Star cheer gym up to the standards of elite-level gyms? Elite gyms run successfully because they implement top-tier solutions! The iClassPro Branded Mobile App helps your gym stay ahead of the competition. It also gives parents and families an effortless experience. 


It exudes professionalism and convenience. Your parents and athletes can access schedules, register for classes, and stay connected—all from their phones. Offering a mobile app gives you a competitive advantage and strengthens customer retention. 


Coach and athlete at private lesson

Private Lessons: Prep for Success

Are you giving families the tools they need to ensure their athletes succeed? Private lessons and personalized training sessions are highly requested and should be part of every successful program.


  • Use Appointments to schedule 1-on-1 training for tryout prep. 
  • Offer private cheer tryouts for athletes seeking extra opportunities. 
  • Increase revenue by expanding your private lesson offerings. 


Mobile Phone Text Message

Automate Your Marketing Communications

What if you never had to worry about following up with families again? Keep your parents and families informed without extra effort! With iClassPro Autopilot, you can automate personalized messages. Use marketing automation to keep parents and families informed about:   


  • Program details 
  • Tryout reminders 
  • Special promotions 
  • Upcoming events 


Cheerleader performing

Camps & Events: Think Beyond All Star Cheer Tryouts

Your gym is more than just competition-level teams. It's a year-round destination for cheer excellence. Camps, clinics, and events play a huge role in athlete development and keep your revenue flowing. With iClassPro’s Camps & Events   feature, you can: 


  • Promote summer camps, choreography clinics, and skill-building workshops 
  • Streamline registration and payments 
  • Maximize attendance and revenue 


Set Your All Star Cheer Gym Up for Success!

Do you have everything you need to make this your most organized, efficient, and successful season yet? iClassPro solutions offer a smooth registration process, automated marketing, and a professional website and mobile app. These tools help you stay ahead of the competition while providing a great experience for athletes and their families. 


Start preparing now for a winning season! Explore how iClassPro can elevate your All Star Cheer program. 


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